Short Read

Role of AI in the Metaverse: Tech Giants’ Growing Strategic Investments

Jul 31, 2023
Authored by: Chandan Kumar GV, Head, of Product Development & APAC Sales


The correlation between AI and the Metaverse holds significant importance, as AI plays a pivotal role in enhancing the immersive qualities of the Metaverse through the creation of dynamic and personalized user experiences.


  • Personalized Experiences: AI can create dynamic and realistic avatars, assisting users in the Metaverse by providing instructions and information about products and services.
  • Real-time Assistance: Chatbots powered by AI can guide users, respond to inquiries, and carry out transactions, making their Metaverse experience seamless and efficient.
  • Cybersecurity: AI-driven spam filters can protect users from potentially dangerous messages, ensuring a safe environment within the Metaverse.


Recognizing the Metaverse’s growth potential and the role of AI as a key driver, major technology giants have employed different approaches to capitalize on this opportunity:

Investments: Multiple tech giants have made significant investments in various aspects related to the Metaverse with an aim to leverage it in the future. For example, one of the largest electronics companies in the word, Samsung, has disclosed that it will be investing more than $35 million in the Metaverse initiatives for the Latam audience1 and $206 billion in semiconductors, AI, and other relevant technologies2.

Research Labs and Grants: Recently, Amazon gifted the University of Washington $10 million for the development of AI and commercial technologies. IBM has also announced a $2 billion investment in an AI campus, hinting at re-entry into the semiconductor business. Alibaba has set up 7 research labs to focus on artificial intelligence, machine learning, NLP, and network security.

Mergers and Acquisitions: In December 2022, Amazon made a significant move by acquiring Snackable AI, signalling its dedication to integrating AI-driven capabilities into its music streaming and podcast business. This strategic deal exemplifies the growing focus of Amazon and other major players in the tech industry on leveraging AI technologies in the era of ChatGPT to enhance their product offerings.

The Metaverse represents the future of the internet, and AI plays a critical role in shaping its immersive, inclusive, and secure experiences. With applications ranging from personalized avatars to cybersecurity measures, AI enhances various aspects of the Metaverse. The investments made by tech giants and their focus on generative AI highlights the belief in the Metaverse’s potential.

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1. Blockchain Council 2. NS Business