BrandLoyalties Self-Sustaining Demand Index

The BLSD Index is an equally weighted long only smart beta strategy that invests in US mid and large cap consumer equities. Powered by BrandLoyalties, Inc.’s proprietary web luminosity metrics, the strategy anticipates which companies' revenues are more resistant to event volatility and may even benefit during widespread business disruptions. The index is reconstituted and re-balanced quarterly.

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Back-tested performance is hypothetical and has certain inherent limitations. Back-tested performance differs from live performance and is included for informational purposes only.
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